Understanding Scores
How visibility and site health scores are calculated and what they mean.
Visibility score
The AI visibility score reflects how well your brand is represented across AI answer engines (e.g. ChatGPT, Perplexity, Gemini). It combines brand recognition, mention quality, share of voice vs competitors, and sentiment. A higher score means AI engines cite you more often and more accurately. The score is updated as new probes run; aim for steady improvement over time.
Site health
Site health summarizes the state of your SEO and on-page factors: meta tags, headings, structured data, and technical issues. Each finding is severity-rated (Critical, High, Medium, Low) and linked to fix tasks. Improving site health supports both traditional search and AI visibility, since crawlers and AI systems rely on clear, well-structured content.